Chad Johnson’s downward spiral continues as yesterday, coconut water brand Zico announced that they were dropping the former Miami Dolphins wide receiver from their endorsement roster.
According to ESPN.com, the beverage company confirmed that their newly signed deal with Johnson (it was just announced on July 25th) is over before it began. Zico released this statement:
“The Zico brand is about supporting naturally powered athletes. We partnered with Chad Johnson because of our great respect for what he has achieved on the playing field. However, in light of recent events involving Mr. Johnson, we have decided to terminate our relationship. The values we espouse, through our employees, our customers and our brand, are central to our mission. We have taken this proactive step to demonstrate just how important those values are.”
This is the latest repercussion Johnson has faced since news of his “Headbutt” first broke last Saturday. In that short amount of time, Johnson has lost his wife, his career, his side jobs, and may be in danger of losing his freedom. Do you think the penalties have been too severe, or is Johnson getting what he deserves?
I don’t wish this on anyone. Wow! Let us know your thoughts below!